Full Ingredients & Details +
Full Ingredients (INCI)
Water, Polyvinyl Alcohol, Glycerin, Diisostearyl Malate, Polyisobutene, Hyaluronic Acid, Tocopherol (Vitamin E), Phenoxyethanol, CI 14700, CI 19140, CI 16255, CI 42090.
How To Apply +
Versatile use – as a lip stain across the full lips, or as a precise lip liner.
How to:
- Apply to the lips or along the lip line.
- Let it dry for 15–20 minutes.
- Gently peel off the dried layer.
- Enjoy intense colour with long-lasting wear.
Peel-Off Lip Stain
12-Hour Colour That Hydrates
You didn't fail at lip stains — they failed you. This is the first one that hydrates while it stains, so colour lasts 12 hours and your lips feel softer than before.
- 12-hour colour, zero touch-ups — survives coffee, meals, workouts & kisses
- Hydrates while it stains — Hyaluronic Acid + Vitamin E, never drying
- Ramen-proof & transfer-proof — oil-resistant formula won't budge at lunch
- Fades evenly — no patchy ring, just a natural "just-ate-a-popsicle" flush
- Lines & fills in one — precision wand replaces your liner and lip colour
The results speak for themselves.
said the colour lasts all day without fading.
found the application easy and mess-free.
reported their lips did not dry out.
This is a lip treatment that stains
The before & after.
Why it works when others failed.
Traditional stains strip your lips dry to make colour stick. We engineered the opposite — colour that soaks in while moisture stays locked.
Hydrates While It Stains
Hyaluronic Acid + Vitamin E lock in moisture as the colour sets, so your lips feel softer after 12 hours than before you applied.
Ramen-Proof Colour
An oil-resistant formula that won't dissolve when you eat, drink or kiss — the reason it survives greasy meals when other stains vanish at lunch.
Fades Like a Real Lip
Micro-particle pigments fade evenly across the whole lip, so you get a soft natural flush — never a patchy outer ring.
One Wand, Two Jobs
The precision wand is sharp enough to line and buildable enough to fill — replacing your lip liner and lip colour in a single step.
A formula that stays put
After years of research, we found the perfect formula. It's smudge-resistant, long-wearing, and the colours are beautiful and natural. Made with safe ingredients — our Lip Stain is vegan, sulfate-free, paraben-free and cruelty-free.
Apply. Wait. Peel. Reveal.
From the first swipe to your 12-hour reveal — here's exactly how the magic happens.
Veloura Royale vs ordinary lip stains.
The science
behind every swipe.
Skincare-grade actives, plant-derived colour and oil-resistant chemistry. No fillers. No fluff.
Humectant Hyaluronic Acid · Sodium Hyaluronate +
Our Hyaluronic Acid is molecular-weight optimised to penetrate the lip barrier rather than sit on top. While the peel-off masque sets, it acts like a hydrating sheet mask — drawing moisture deep into the lip so colour locks in without the dryness of alcohol-based stains.
- Draws and holds moisture in the lip surface
- Keeps lips comfortable through 12 hours of wear
- Counteracts the drying effect of traditional stains
- Leaves lips softer after wear than before
Antioxidant Vitamin E · Tocopherol +
Vitamin E is an antioxidant and emollient that seals moisture in and helps protect the delicate lip barrier. Paired with Hyaluronic Acid, it forms our Hydration Lock-In Complex — one attracts moisture, the other locks it in.
- Emollient that softens and smooths lips
- Antioxidant support for the lip barrier
- Seals in the moisture HA attracts
Colour Plant-Derived Micro-Pigments · Oil-Resistant Matrix +
Colour comes from plant-derived micro-pigments — smaller than traditional stain molecules, so they distribute evenly and fade uniformly (no patchy ring). An oil-resistant polymer matrix seals the pigment so it survives greasy food when water- and alcohol-based stains dissolve.
- Even, natural fade — no dreaded outer ring
- Oil-resistant: survives meals, drinks and kisses
- Gentler than synthetic FD&C dyes
Statistics reflect internal comfort and wear-testing. For external use only; patch-test on your inner wrist if you have sensitive lips. Individual results may vary.
Love your lips in 30 days.
Wear it for 30 days. If your lips don't feel softer, more comfortable and more confident, send it back for a full refund. No phone calls. No "tell us why" forms.
Get Yours TodayEverything you need to know.
Will it dry out my lips like other lip stains?+
Will it survive greasy meals like ramen or pizza?+
What if the peel doesn't come off cleanly?+
How long does it last, and how long does it take?+
Is it safe for sensitive lips? Is it vegan?+
Colour that lasts. Lips that love you back.
Join the list for early shades, restocks and lip tips — plus a little something for your first order.